CRITERIA FOR PRODUCT QUALITY IN THE FRAME OF INTERCULTURAL MARKET STRATEGIES OF SMALL AND MEDIUM SIZED ENTERPRISES - a brief review of literature -

Mihaela Dragan () and Zenovia Cristiana Pop ()
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Mihaela Dragan: Faculty of Economics and Business Administration, Babes-Bolyai University Cluj-Napoca, Romania
Zenovia Cristiana Pop: Faculty of Economics and Business Administration, Babes-Bolyai University Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2008

Abstract: The paper shows that a successful sale of a product is determined not only by the quality but also by the country-specific differences in the field of quality management. Although these criteria are world-wide similar, the priorities are national defined differently. Being an essential component of international management, the intercultural aspects of quality management are acting as a science that is common-shared by all nations and has a great influence on the social behavior of the costumer. The quality term is treated in respect with reference to the user, to the criteria of product quality such as: design, functionality, image of the manufacturer, service, many – sided applicability, economic efficiency and reliability on the one hand as well as to intercultural market strategies on the other hand.

Keywords: product quality; criteria of quality; quality management; intercultural market strategies (search for similar items in EconPapers)
JEL-codes: L15 (search for similar items in EconPapers)
Date: 2008
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2008.pdf Revised version, 2008 (application/pdf)

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Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2008_2_7_dragan

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