ANALYSIS OF TRAVEL AGENTS PERFORMANCES DURING THE ECONOMIC CRISIS - CASE OF CLUJ COUNTY, ROMANIA

Valentin Toader, Magdalena Vorzsak () and Carmen Maria Gut ()
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Magdalena Vorzsak: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania
Carmen Maria Gut: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009

Abstract: The economic crisis we confront at this moment affects the peoples’ lives and enterprises’ activity. In this paper we evaluate the impact of economic crisis on the travel agents’ activity. The peoples’ standard of living and the enterprises’ activities has a significant influence on the travel agents’ economic performances. We will base our analysis on two assumptions. Firstly, when the society standard of living is higher its leisure expenditures are higher and the travel agents have more clients. In opposition, in recession the amount of leisure expenditures decrease and the number of private clients of the travel agents is lower. Secondly, in the economic growth times, the number of business clients of the travel agents is rising, while in the recession times the business clients are decreasing. In order to verify these two assumptions, we will conduct a survey on travel agents from Cluj County, Romania. Using a questionnaire, we will collect the necessary data and by the statistical means we will process and interpret these data. In the questionnaire we will study the evolution of the peoples’ leisure expenditure and business clients’ expenditures on tourism services as reported to 12 months ago.

Keywords: travel agent; economic crisis; economic performances (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2009
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_2_6_Toader.pdf Revised version, 2009 (application/pdf)

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