INTERNET USERS - STATISTICAL PICTURE, COMPARISONS AND TRENDS

Mihaela Filofteia Tutunea

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009

Abstract: The widening of the digital medium into all the branches of human activity raised a challenge for marketing online experts. We know all that in cyberspace consumers from two different world, on and offline meet. Consequently the cyber marketer should know very well the profile and preferences of the cyber consumers in order to generate coping efficient actions specific for the new medium.

Keywords: Internet; digital environment; cyber consumers; cyber marketing (search for similar items in EconPapers)
JEL-codes: M15 M31 (search for similar items in EconPapers)
Date: 2009
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Citations: View citations in EconPapers (1)

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