ALLIANCE DECISION-MAKING OF SME: PHASES AND INFLUENCE FACTORS

Karla Diaz ()
Additional contact information
Karla Diaz: Candidate Ph-D SEPT Programm, Universität Leipzig, Deutschland

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2009

Abstract: Experience of some countries shows how alliances have helped SME (small and medium enterprises) to be successful; however, this strategy is still not very popular in many other countries. Managing alliances is no more difficult than deciding to enter into such a cooperative relationship. Many researchers, particularly in the advanced countries have studied strategic alliances with special emphasis on large enterprises and focused as a way of internationalization but there is still a gap of references to understand how this decision is taken from the SME: what makes SME to be engaged in alliances? which factors are playing an important role into this decision? The innovation of this research is to provide a framework of alliance decisionmaking process based on five phases as well as the identification of key factors that make SME to be engaged on alliances. The proposal is based on different perspectives from the social capital, mainly social exchange, and economic development into the alliances decision making particularly in SME. This research could be especially attractive to the different actors involved in SMEs: government; large enterprises, universities and Nongovernment organization in order to focus their effort on those weak phases or factors that may be potentially developed in a new way of joint working. The empirical data comes from a sample of Mexican SME. The preliminary results show that the perception of the enterprise competence and the identification of potential partners are critical phases into the alliance decision-making process. Although most of the entrepreneurs desire to be involved in alliance, the lacks of possession of information about alliances issues as well as the lack of trust are key factors that limit this decision.

Keywords: Alliances; decision-making; phases; influence factors (search for similar items in EconPapers)
JEL-codes: D01 (search for similar items in EconPapers)
Date: 2009
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://tbs.ubbcluj.ro/RePEc/bbn/journl/2009_4_4_Diaz.pdf Revised version, 2009 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2009_4_4_diaz

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).