SPECIFIC ASPECTS CONCERNING CHOICE OF STRATEGY IN TRADE SMEs

Nicolae Marinescu

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2011

Abstract: This aim of this paper is to emphasize the role of strategy within small and medium-sized enterprises (SMEs) operating in trade. First, some brief considerations are made on the particular traits of strategy in trade SMEs as described in various studies. Then, the most important strategic alternatives available to trade SMEs are analyzed in detail, according to various criteria. These alternatives are confronted with the empirical findings concerning strategic choice in trade SMEs active in Brasov city. The results from the empirical research undertaken before the start of the economic crisis show a somewhat different pattern to the strategic behaviour depicted by the literature. Nevertheless, the crisis has brought about some serious challenges for the strategic choices made by trade SMEs. The paper ends with some concluding remarks on the perspectives opening up to trade SMEs, in particular Romanian ones, in the new context of the European Single Market and the aftermath of the economic crisis.

Keywords: SMEs; trade; management (search for similar items in EconPapers)
JEL-codes: L81 (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2011.pdf Revised version, 2011 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2011_4_6_marinescu

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).