INTERNET MOBILE USERS FROM ROMANIA AND MOBILE APPS

Mihaela Filofteia Tutunea

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2012

Abstract: The development of mobile technologies triggered also the development of the software industry for mobile devices. Any mobile phone, depending on its features, has preinstalled basic applications, which make it functional. Along these, the user can install more applications according to his needs. Must be noticed the current trend: companies developing and offering their own mobile applications, which can be downloaded directly from the mobile websites. The present study tries to identify the preferences of Romanian users of mobile Internet services, taking into account their online activities, used mobile applications and their attitude towards free mobile property apps (provided by the companies). The results of the study might have implications both on companies, which are developing in mobile business environment and on the mobile Internet users, through the provided information on users’ preferences.

Keywords: Internet Mobile; Mobile Apps; Internet Mobile users (search for similar items in EconPapers)
JEL-codes: L86 L96 (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2012.pdf Revised version, 2012 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2012_3_4_tutunea

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).