The Use of Internet Tools by Tourism SMEs: A Case Study

Nicolae Marinescu and Alexandra Toma ()
Additional contact information
Alexandra Toma: Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2012

Abstract: The aim of this paper is to emphasize the role of internet for small and medium-sized enterprises (SMEs) operating in the hospitality industry. First, some brief considerations are made on the growing importance of the internet for travel sales on the European market. Online marketing offers various opportunities, but also several risks to hospitality businesses. The case study developed on a B&B situated in Predeal, called “Casa Bradul”, tries to illustrate the importance of a robust online presence. The website of the B&B and the methods of online promotion are analysed in detail, revealing positive features as well as shortcomings. The paper ends with some conclusions concerning the online activity of Casa Bradul B&B and offers a few measures for improving its online position.

Keywords: tourism; SMEs; internet; online promotion (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2012
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2012.pdf Revised version, 2012 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2012_4_5_marinescu

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).