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TOURISTS’ INTENTIONS TO SUPPORT ENVIRONMENTAL INITIATIVES IN MOUNTAIN DESTINATIONS: THE CASE OF POIANA BRASOV, ROMANIA

Ana Ispas (), Cristinel Constantin and Adina Nicoleta Candrea ()
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Adina Nicoleta Candrea: Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2013

Abstract: Considering the fact that international consumers are being increasingly ecologically conscious, the present study aims to capture tourists’ intentions to support environmental initiatives in a Romanian mountain destination, namely Poiana Brasov. Using a quantitative research method, a total of 331 tourists have been interviewed in their accommodation location. The main variables of the research refer to the following issues: tourists’ interest in supporting environmental initiatives in the visited destination, the type of environmental initiatives they would participate in, the profile of the environmentally friendly tourists in Poiana Brasov and tourists’ interest in donating funds for conservation projects. The results of this study outline the necessity for a responsible management of both the destination and tourism services providers in Poiana Brasov, in order to meet tourists’ interest to participate in environmental initiatives.

Keywords: expected environmental initiatives; mountain destination; environmentally-friendly tourists; profile (search for similar items in EconPapers)
JEL-codes: L83 Q59 (search for similar items in EconPapers)
Date: 2013
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http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2013.pdf Revised version, 2013 (application/pdf)

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