EconPapers    
Economics at your fingertips  
 

A DIFFERENT APPROACH OF COMPETITIVEIMPORTANCE-PERFORMANCE ANALYSIS: THE CASE OF YOUNG ROMANIANS' PREFERENCE FOR A LOCAL FAST-FOOD

Elena-Nicoleta Untaru () and Ana Ispas ()
Additional contact information
Elena-Nicoleta Untaru: Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2014

Abstract: In a competitive market, if one uses the traditional Importance- Performance Analysis (IPA) to evaluate service performance without considering the service level of competitors, misleading results may be obtained for managers responsible for developing improvement strategies. The purpose of this paper is to present a different approach of the Competitive Importance- Performance Analysis (CIPA) in order to evaluate the attributes that explain the preference of young people for a local fast-food in comparison with an international fast-food. The results revealed that the local fast-food is more competitive for only three attributes: the schedule, the low prices and the food consistency. The local fast-food’s managers could use these attributes to obtain a unique position on the market and to conceive adequate marketing strategies for the young people’s segment.

Keywords: Fast-food; Competitive importance-performance analysis; Attributes; Market (search for similar items in EconPapers)
JEL-codes: L25 L83 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: Track citations by RSS feed

Downloads: (external link)
http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_4_2014.pdf Revised version, 2014 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2014_4_1_untaru

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ().

 
Page updated 2021-08-10
Handle: RePEc:bbn:journl:2014_4_1_untaru