THE IMPORTANCE OF ONLINE PROMOTION FOR TOURISM SMEs

Nicolae Marinescu and Cristina Frincu
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Cristina Frincu: Economist, Graduate from the Faculty of Economic Sciences and Business Administration, Transilvania University of Brasov, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2015

Abstract: This paper aims to emphasize the importance of online promotion for small and medium-sized enterprises (SMEs) operating in the hospitality sector. There are several online promotion tools available to tourism SMEs. We review first the main characteristics of the most common tools. Then, we outline the research method of a marketing study conducted on owners of touristic pensions in Brasov County, Romania. The results of the research provide interesting insights about the attitude and behaviour of owners of pensions regarding the importance of online promotion, the budget they are willing to spend on such an activity and the most important practices they engage in, considering advertising on the web. The results of the research enable us to draw several conclusions and formulate some recommendations about the ways touristic pensions should be promoted.

Keywords: tourism; SMEs; internet; online promotion (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2015.pdf Revised version, 2015 (application/pdf)

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