INTEGRATED COMMUNICATION - A MODERN MANAGERIAL INSTRUMENT USEFUL IN IMPROVING ORGANIZATIONAL SUCCESS

Maria-Magdalena Lupu ()
Additional contact information
Maria-Magdalena Lupu: PhD Student, Valahia University, Targoviste, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2015

Abstract: Integrated communication is a concept that first appeared in marketing where it proved its usefulness through successful results. From this to its extended use in organizational communication activity was just a step that opened integrated communication as a modern managerial instrument for effective communication inside and outside the organization. The beginning of the third millennium is characterized by a spectacular evolution of informational and communication technology liked by a great number of users who increase in number every day. These realities force us live according to modern times and apply our new discoveries order to achieve the organizational aims. This article publishes the results of a study that aimed to identify the information level, the interest and the implementation of the integrated communication concept in the district councils in the south of Romania starting from the premise that communicative abilities are essential qualities for the experts working in the administrative domain, qualities that can make the organizational activity develop without any problem.

Keywords: managerial communication; integrated communication; Public Administration; organizational effectiveness (search for similar items in EconPapers)
JEL-codes: H83 (search for similar items in EconPapers)
Date: 2015
References: Add references at CitEc
Citations:

Downloads: (external link)
http://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2015.pdf Revised version, 2015 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2015_3_4_lupu

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).