THE INFLUENCE OF HOTEL ATTRIBUTES ON ROOM RATES. THE CASE OF BUCHAREST

Fernanda A. Ferreira (), Oana Ruxandra Bode (), Rozalia Veronica Rus () and Valentin Toader ()
Additional contact information
Fernanda A. Ferreira: School of Hospitality and Tourism of Polytechnic Institute of Porto; Applied Management Research Unit (UNIAG), Vila do Conde, Portugal
Oana Ruxandra Bode: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania
Rozalia Veronica Rus: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania
Valentin Toader: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2018

Abstract: Located in the southeast of Romania, Bucharest is the capital and the largest city in the country. Economically, Bucharest is the most prosperous city in Romania. During the last years, this city faced one of the highest growths in the number of hotels. Nowadays, due to the development of Internet-based technologies, the reservation process has changed; travelers can easily get information about the experience of other guests and also compare prices. The aim of the present paper is to analyze how prices for a hotel stay, in the city of Bucharest, can be influenced by some quality signaling factors, as star rating, online consumer’s ratings and the number of consumer’s comments. By using a multiple regression model for 3 to 5-star hotels in Bucharest, we identify, on one hand, the factors that have a positive influence on hotel room rates and, on the other hand, the factors that have a negative impact on the consumer’s willingness to pay. Our main results supply signals to hoteliers concerning the attributes most valuable for consumers which can lead to a higher room rate premium.

Keywords: Bucharest hotels; online hotel ratings; consumers reviews (search for similar items in EconPapers)
JEL-codes: L83 L86 M10 M15 (search for similar items in EconPapers)
Date: 2018
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2018.pdf Revised version, 2018 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2018_2_1_ferreira

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).