NEW INSIGHTS FOR THE ZOOM PLATFORM–MOTIVATIONS BEHIND REUSE INTENTION

Andreea-Ioana Romonti-Maniu ()
Additional contact information
Andreea-Ioana Romonti-Maniu: Faculty of Economics and Business Administration, BabeÈ™-Bolyai University, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2021

Abstract: Video communication platforms have steadily risen in popularity in the last two decades, experiencing an exponential growth beginning with 2020 due to the Covid-19 pandemic. The main goal of this study was to explore the mechanism through which antecedents represented by utilitarian value, satisfaction, and privacy risk influence the reuse intention of the Zoom communication platform. A sample of 421 Romanian persons in the 18-26 age group was formed and data were collected using an online survey. Accounting for the reflective nature of the factors considered in this study, data analysis involved covariance-based structural equation modeling done in AMOS. Findings show that while utilitarian value and satisfaction both positively affect reuse intention, privacy risk negatively influences the same behavior. Thus, researchers and practitioners can better comprehend elements determining users’ loyalty of the Zoom platform.

Keywords: Zoom platform; utilitarian value; satisfaction; privacy risk; reuse intention (search for similar items in EconPapers)
JEL-codes: L86 M39 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2021.pdf Revised version, 2021 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2021_1_2_maniu

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).