IS LOVE IN THE AIR?

Erika Kulcsar (), Brigitta Bogyor (), Maria Denisa Csiki () and Edina Torok ()
Additional contact information
Erika Kulcsar: Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania
Brigitta Bogyor: Bachelor of Economics, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania
Maria Denisa Csiki: Bachelor of Economics, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania
Edina Torok: Bachelor of Economics, Faculty of Economics and Business Administration, Babes-Bolyai University, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2021

Abstract: Love and romance have always been very popular in the history of mankind, as a result of which participation in romantic tourism is not new to tourists. The best known types are the wedding and honeymoon tourism. It is also a known fact that changes in the macro environment have a significant impact on tourism. Terrorist acts, particular speeches of a politician, the instability of the political environment, forms of governments can affect the number of tourists visiting a given country. Of course, the natural environment can also significantly influence the entrepreneurial spirit of tourists, not only in a negative but also in a positive way: disaster tourists travel specifically to places where there has already happened or may happen a natural disaster. However, a pandemic is a phenomenon which impact on tourism is a dramatic one. The aim of this paper is to answer the following questions: (1) can the demand for romantic tourism be perceived via advertising campaigns made during the pandemic? Furthermore, (2) what are the criteria of differentiation of the most popular four-star hotels for wedding venues or accommodation compared to their rivals? More specifically, what can create the added value of hotels?

Keywords: destinations; wedding and honeymoon tourism; advertisements; hotels (search for similar items in EconPapers)
JEL-codes: L83 M37 (search for similar items in EconPapers)
Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_1_2021.pdf Revised version, 2021 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbn:journl:2021_1_4_kulcsar

Access Statistics for this article

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA is currently edited by Cornelia Pop

More articles in JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA from Babes-Bolyai University, Faculty of Business Contact information at EDIRC.
Bibliographic data for series maintained by Cornelia Pop ( this e-mail address is bad, please contact ).