FROM INHABITANT TO ATTENDEE IN THE EVENTFUL CITY OF CLUJ-NAPOCA: AN EXPLORATORY AND DESCRIPTIVE APPROACH

Marius Bota () and Lavinia Lamurean ()
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Marius Bota: Dept. of Hospitality Services, Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania
Lavinia Lamurean: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2021

Abstract: Worldwide the events industry is a developing one. It can be pointed out that it is directly connected to the development of communities in each destination. Events are well-known as an ageless concept, as being a part and of high importance in our footprint as humans. Cluj-Napoca, known as events destination, became a qualitative source of entertainment with options ranging from cultural festivals, gastronomic fairs, business meetings, self-development seminars, community gatherings to sports and athletic demonstrations. It displays a top-class portfolio of events, a range of all sizes and content, from the local traditional fairs, emblematic festivals such as TIFF Festival and Electric Castle, to a major entertainment source that is Untold Festival. Moreover, every event has its own authenticity and content, making it almost impossible for its participants to not find one in Cluj-Napoca with options ranging from all kinds of events. The purpose of our study was to identify and analyze the motivating and inhibiting factors for the residents, in attending events from ClujNapoca market, as well as the development of a profile of them as consumers. A secondary data analysis was used to explore the field of events. In 2020 for two months, a survey was conducted for data collection. A short questionnaire was implemented through a correspondence interview. The retained sample was 258 residents from Cluj-Napoca. Only a part of the collected data was used in the present study.

Keywords: events; destination; events industry; profile of the event attendee (search for similar items in EconPapers)
JEL-codes: L83 M31 (search for similar items in EconPapers)
Date: 2021
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https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_3_2021.pdf Revised version, 2021 (application/pdf)

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