WORK PLACE INFLUENCE ON PURCHASE BEHAVIOR OF PET FOOD PRODUCTS IN THE PANDEMIC PERIOD

Anghel Tudorel Cozma (), Smaranda Adina Cosma () and Madalina Valeanu ()
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Anghel Tudorel Cozma: Communication, PR and Advertising Doctoral School, Babes-Bolyai University, Cluj-Napoca, Romania
Smaranda Adina Cosma: Faculty of Business, Babes-Bolyai University, Cluj-Napoca, Romania
Madalina Valeanu: Faculty of Medicine, Iuliu Haţieganu University of Medicine and Pharmacy, Cluj-Napoca, Romania

JOURNAL STUDIA UNIVERSITATIS BABES-BOLYAI NEGOTIA, 2022

Abstract: The pet food industry faced changes recently determining important market growth. During the COVID-19 pandemic the pets’ popularity increased as many people wanted to adopt or buy a pet during this period. Also, in respect with the workplace, the COVID-19 pandemic divided the pets’ owners in those who worked from home or hybrid and those who worked from the workplace. The main goals of the research are to analyze the factors that pet owners consider when they are purchasing pet food products, and the budget allocated for pet food products according to how pets’ owners worked in this period. Based on descriptive research, the study revealed that those who worked from home/ hybrid during the pandemic period put more emphasis on product quality and brand awareness and less on price. Those who have worked at workplace more emphasis on price and less on the quality of pet food.

Keywords: pet food; work; purchasing behavior; COVID-19 pandemic; Romania (search for similar items in EconPapers)
JEL-codes: D91 L67 M31 (search for similar items in EconPapers)
Date: 2022
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https://tbs.ubbcluj.ro/RePEc/bbn/journl/Negotia_2_2022.pdf Revised version, 2022 (application/pdf)

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