Orientación al mercado y rasgos de la alta dirección: una aproximación en el marco del sector industrial

Manuela Vega Vázquez, María Ángeles Revilla Camacho and Francisco José Cossío Silva

Prosperitas, 2014, vol. 1, issue 1, 36-56

Abstract: The literature indicates that organizational factors can facilitate or retard the implementation of market-oriented (MO) approach in the firm. This work suggests a number of aspects relating to Advanced Management that may influence the degree of MO of the organizations under study. The study sample is industrial firms. These results confirm that the commitment of senior management with market-oriented values is a key to develop market-oriented behaviors factor. Likewise, risk aversion Management, promotes the MO organization.

Keywords: orientación al mercado; locus de control; compromiso de la alta dirección; aversión al riesgo; market-oriented; locus of control; commitment of advanced management; risk aversion (search for similar items in EconPapers)
Date: 2014
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