Construction of Meaning of the Undergraduate Course in Business Administration by High and Low Income Students

Marcelo Pinto, Marcos Leão, Ramon Leite and Danielle Pereira
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Marcelo Pinto: Pontifical Catholic University of Minas Gerais
Marcos Leão: Newton Paiva University Center
Ramon Leite: Pontifical Catholic University of Minas Gerais
Danielle Pereira: João Pinheiro Foundation

Brazilian Business Review, 2015, vol. 12, issue 4, 79-98

Abstract: This paper reports the results of an empirical study undertaken with a sample of 368 undergraduate business administration students from five private universities in a large Brazilian city. The objective was to analyze the differences in perceptions of the course by students from high and low income backgrounds regarding the following issues: the cultural and symbolic elements involving higher education; the relevance of higher education in consumer priorities and the influence on consumption behavior of students; the appropriateness of the course to their reality; and the expected benefits of obtaining a degree. The data were analyzed using the Grade of Membership (GoM) and t-test statistical techniques. The results, which were compared with the theoretical framework on consumption in a cultural and symbolic perspective, signaled there is a difference in meaning between the two groups of students.

Keywords: Undergraduate; business; administration; course.; Low-income; students.Consumption. (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:bbz:fcpbbr:v:12:y:2015:i:4:p:79-98

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