Motivations, Risks, Barriers, and Results Associated with the Adoption of Global Sourcing by Brazilian Companies: a Case-Based Study

Moema Nunes
Additional contact information
Moema Nunes: Pontifícia Universidade Católica do Rio Grande do Sul

Brazilian Business Review, 2016, vol. 13, issue 2, 135-157

Abstract: This article aims to identify the motivations behind global sourcing (GS) adoption, the associated risks and barriers, and the results that companies from emerging countries are achieving. The research explores the distinguishing features of these companies' experience and examines established theories about GS that are based on companies from developed countries. In the article, a case-based study investigated four companies from the electrical and electronics industry in South Brazil. Data were collected through in-depth interviews, documents, and direct observation. According to the research, the main motivations for adopting GS are faster access to new technologies and establishing a presence in global markets. It was also found that the opportunity to offer diversified products using the distribution channels already developed by companies motivates GS adoption, a situation that prior literature has not identified. Despite the risks, the absence of a broad local supply-base prompts companies to adopt GS. Further, the failure to formalize barrier analysis processes creates difficulties for companies. The main results associated with GS relate to innovation and reductions in the time taken to develop products and reach markets. In this regard, companies face a challenge to develop the abilities required to compete for the advantages that the global market can offer.

Keywords: Sourcing.; Global; sourcing.; Global; supply; chain; strategies.; Brazil.; Electrical; and; electronics; industry. (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://bbronline.com.br/index.php/bbr/article/download/149/231 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbz:fcpbbr:v:13:y:2016:i:2:p135-157

Access Statistics for this article

Brazilian Business Review is currently edited by Emerson Mainardes

More articles in Brazilian Business Review from Fucape Business School Fucape Business School Brazilian Business Review Av. Fernando Ferrari, 1358, Boa Vista CEP 29075-505 Vitória-ES. Contact information at EDIRC.
Bibliographic data for series maintained by Sarah Lasso ( this e-mail address is bad, please contact ).