Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

Giovana Bueno, Elaine John, Franciane Lyra and Fernando Lenzi
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Giovana Bueno: University of Vale do Itajaí - UNIVALI
Elaine John: University of Vale do Itajaí - UNIVALI
Franciane Lyra: University of Vale do Itajaí - UNIVALI
Fernando Lenzi: University of Vale do Itajaí - UNIVALI

Brazilian Business Review, 2016, vol. 13, issue 3, 70-89

Abstract: The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 and Ozkaya et al. (2015).

Keywords: Knowledge; management.; Market; orientation.; Innovation.; Technology; park. (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:bbz:fcpbbr:v:13:y:2016:i:3:p70-89

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