The Effect of Trust in the Intention to Use m-banking

Fernanda Ramos, Jorge Ferreira, Angilberto Freitas and Juliana Rodrigues
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Fernanda Ramos: Pontifícia Universidade Católica do Rio de Janeiro PUC-Rio
Jorge Ferreira: Pontifícia Universidade Católica do Rio de Janeiro PUC-Rio
Angilberto Freitas: Unigranrio - Universidade Grande Rio
Juliana Rodrigues: Pontifícia Universidade Católica do Rio de Janeiro PUC-Rio

Brazilian Business Review, 2018, vol. 15, issue 2, 175-191

Abstract: Despite the alleged benefits of m-banking, its acceptance has been short of industry expectations. One plausible explanation may be consumers' initial lack of trust in available services. The objective of the study is to investigate the effect of trust in the intention to use m-banking in the Brazilian context, specifically among users of the city of Rio de Janeiro. Therefore, we developed and tested a model that relates trust and its antecedents (familiarity, ease of use, perceived usefulness, safety, privacy and innovativeness) with the intention to use m-banking. We got a sample of 272 users of financial mobile apps and through structural equation modeling the hypotheses were tested. The results confirmed most of the proposed hypotheses, and we found significant relationships between the construct trust and other constructs, which significantly influence the intended use of banking services via m-banking.

Keywords: TAM model; Technology acceptance; m-banking; Trust. (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:bbz:fcpbbr:v:15:y:2018:i:2:p175-191

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