Proposal and sustentation of a network model which includes the consumer an active player

Ernesto Michelangelo Giglio
Additional contact information
Ernesto Michelangelo Giglio: University Paulista - UNIP

Brazilian Business Review, 2011, vol. 8, issue 1, 27-49

Abstract: The article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory of social network concepts as background of business relations, a model in the form of a system which includes the consumer in this network was presented. The model withstood logical, theoretical and methodological analysis. The logical analysis detected no fallacies. The analysis of theoretical coherence also did not reject the model. Field analysis of the test model showed its explanatory and application possibilities. Thus, the article shows a theoretical and methodological contribution with the inclusion of the consumer in the network, since the theory becomes more coherent and some research fields not yet fully researched in the area of business networks open up mainly in the services sector.

Keywords: Business networks; consumer as actor; model analysis. (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://bbronline.com.br/index.php/bbr/article/download/312/469 Full text (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bbz:fcpbbr:v:8:y:2011:i:1:p:2011

Access Statistics for this article

Brazilian Business Review is currently edited by Emerson Mainardes

More articles in Brazilian Business Review from Fucape Business School Fucape Business School Brazilian Business Review Av. Fernando Ferrari, 1358, Boa Vista CEP 29075-505 Vitória-ES. Contact information at EDIRC.
Bibliographic data for series maintained by Sarah Lasso ( this e-mail address is bad, please contact ).