Current challenges in distribution channels of cultural goods and services

Razieh Fayaz () and Maryam Azizinia ()
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Razieh Fayaz: Department of Cultural management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran
Maryam Azizinia: Department of Cultural management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran

Marketing and Branding Research, 2016, vol. 3, issue 1, 75-85

Abstract: Nowadays, one product that has a well qualified design will not have expected utility if it cannot be available at the appropriate time and place to its buyers. Thus, marketing managers and official sales always try to find the more efficient and modern methods of distribution through investigating the transfer methods of goods. Appropriate decision will lead to the enhancement of transfer speed, convenience of customers, and reduction of costs. One of the main tools of marketing is the efficient distribution system. Since cultural products have a determining role in conveyance of thoughts, values, and social norms and transmit cultural values and messages with themselves, their distribution has a great importance. This study aimed to investigate the current challenges in distribution channels of cultural goods and services. Some of these challenges were being traditional, the length of the channel, and the number of intermediaries.

Keywords: Distribution Channel; Cultural Goods and Services (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:bco:mbraaa::v:3:y:2016:p:75-85

DOI: 10.33844/MBR.2016.60219

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