Trends and applications in city branding: A case study in Izmir

Ige Pirnar (), Metehan Igneci () and Melih Tutuncuoglu ()
Additional contact information
Ige Pirnar: Faculty of Economics and Administrative Sciences, Business Administration Department, Yasar University, Izmir, Turkey
Metehan Igneci: Faculty of Economics and Administrative Sciences, Business Administration Department, Yasar University, Izmir, Turkey
Melih Tutuncuoglu: Faculty of Economics and Administrative Sciences, International Trade and Finance Department, Yasar University, Izmir, Turkey

Marketing and Branding Research, 2017, vol. 4, issue 1, 25-32

Abstract: This study aimed at analyzing the trends and unique different applications of city branding, which is a very popular and updated topic in the field of city management nowadays. This research covered a literature review on the global trends in city branding, new application types, and a few examples of successful city branding experiences. The study concluded with a real life case study in the form of SWOT analysis on Izmir’s city branding applications, efforts, and strategies.

Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://api.eurokd.com/Uploads/Article/832/mbr.2017.60417.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bco:mbraaa::v:4:y:2017:p:25-32

DOI: 10.33844/mbr.2017.60417

Access Statistics for this article

Marketing and Branding Research is currently edited by Carlos M. Rodriguez Neira

More articles in Marketing and Branding Research from EUROKD
Bibliographic data for series maintained by Sara Gunen ().