The Impact of the Service Innovativeness on Perceived Overall Service Quality, Customer Loyalty and Perceived Customer Value in Shopping Sites

Emine Senbabaoglu ()
Additional contact information
Emine Senbabaoglu: Gazi University, Ankara, Turkey

Marketing and Branding Research, 2017, vol. 4, issue 4, 371-383

Abstract: Associated with the change of lifestyle, due to reasons such as time constraints, information access, and alternatives comparison easiness, consumers prefer directed shopping on the internet. Shopping is done along with the initiation by the internet, in the scope of study such as website service innovativeness, perceived overall service quality, customer loyalty, and perceived customer value. What are the effects of service innovativeness on perceived overall service quality, customer loyalty, and perceived customer value? In order to answer this question, theoretical and empirical research is structured. From a holistic point of view the results suggest the positive effect of service innovativeness on perceived overall service quality, customer loyalty, and perceived customer value. Website service innovativeness influences behavioural intentions such as perceived overall service quality, customer loyalty, and perceived customer value. Following the examination of the results, the present article discussed the implications for practice and future research.

Keywords: Website Service Innovativeness; Perceived Overall Service Quality; Customer loyalty; Perceived Customer Value (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://api.eurokd.com/Uploads/Article/814/MBR.2017.60438.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bco:mbraaa::v:4:y:2017:p:371-383

DOI: 10.33844/MBR.2017.60438

Access Statistics for this article

Marketing and Branding Research is currently edited by Carlos M. Rodriguez Neira

More articles in Marketing and Branding Research from EUROKD
Bibliographic data for series maintained by Sara Gunen ().