Importance of Financial Aspects of a Company Crisis Management in Slovakia

Katarína Fedorková ()
Additional contact information
Katarína Fedorková: University of Economics Bratislava, Slovakia

Marketing and Branding Research, 2018, vol. 5, issue 1, 8-22

Abstract: The first part of the article deals with a company decline as a consequence of the insufficient company performance in connection with its financial instability. We focus on a new legal definition of a company decline and an imminent company decline in Slovakia as well. In enterprises, a decline is resolved by the implementation of a company crisis management by using informal and formal procedures of a company crisis management. Next, we devote to financial aspects of company crisis management in connection with financial management. In the second part, we explain the methodology of work and the used methods of the research within a chosen sample of enterprises. The application part of the article includes the statistics of the testing of declines in a chosen sample of enterprises, where we use the financial analysis as a method of indicating a decline in the sample of enterprises. We test especially the golden balance rule of financing with liquidity and debt ratios as the main financial indicators of a company decline. In the work results and within the discussion we come to the characteristics of a company decline causes and the conclusion is aimed at the recommendations for the economic practice in the field of financial company health with the primary objective to avoid or to avert a company decline with the smallest possible losses.

Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://api.eurokd.com/Uploads/Article/840/mbr.2018.60439.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bco:mbraaa::v:5:y:2018:p:8-22

DOI: 10.33844/mbr.2018.60439

Access Statistics for this article

Marketing and Branding Research is currently edited by Carlos M. Rodriguez Neira

More articles in Marketing and Branding Research from EUROKD
Bibliographic data for series maintained by Sara Gunen ().