Market Share as a Performance Measure: A Conceptual Framework

Tommy Hsu ()
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Tommy Hsu: Tarleton State University, U.S.A.

European Journal of Studies in Management and Business, 2022, vol. 21, 24-34

Abstract: In this article, the author provides an overview of the literature in the market share research and proposes a comprehensive model which can empirically investigate the relationship between market share and profitability. Also, several potential theoretically-driven moderators that may have impact on the MS-Profitability relationship are identified and included in the proposed model. Of the moderators, the author divides them into two different groups: firm-specific and market-specific. The difference between these two groups can also further provide business managers some implications for their practices.

Keywords: Market Share; Profitability; Performance Measure (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bco:mbrqaa::v:21:y:2022:p:24-34

DOI: 10.32038/mbrq.2022.21.02

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