A Linkage between Perceived Corporate Image and Organisational Identification in the Banking Sector in Nigeria

Lanke B. Awomailo (), Johnson O. Ayeni () and Oluyemi O. A. Adekunle ()
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Lanke B. Awomailo: Department of Business Administration & Management, & Department of marketing, Yaba College of Technology, Yaba, Lagos, Nigeria
Johnson O. Ayeni: Department of Business Administration & Management, & Department of marketing, Yaba College of Technology, Yaba, Lagos, Nigeria
Oluyemi O. A. Adekunle: Department of Business Administration & Management, & Department of marketing, Yaba College of Technology, Yaba, Lagos, Nigeria

European Journal of Studies in Management and Business, 2022, vol. 24, 37-52

Abstract: Whether an organization makes an effort to change its image, every organization has one. The stakeholders' perceptions of a particular firm activity as well as related global and industry challenges shape the perceived corporate image. One of the important topics in the management and organizational fields has been corporate image. The study's goal is to investigate the relationship between organizational identity and perceived corporate image. The study used a survey methodology to gather the data, which was then analyzed using IBM SPSS version 21.0's arithmetic mean, correlation, and regression functions. The study found that the notion of perceived corporate image is one of the fundamental ideas for being relevant and competitive in a globalized company environment. The link between perceived corporate image and employee engagement was examined in two distinct dimensions, external and internal, each with its own set of values. According to their own social responsibility ideals, an employee who believes that their company is renowned because it practices social responsibility may be more (or less) inclined to report involvement. Additionally, based on the study's findings, it was determined that there is a strong positive association between perceived internal and external image and organizational identity, and that both of the perceived corporate image's sub-dimensions had a favorable impact on that relationship. Future research might evaluate if, and to what extent, organizational culture influences corporate image and organization identity, according to the study's recommendations.

Keywords: Cooperate Image; Organisational Identification; Organisational Image; Internal/External Image (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:bco:mbrqaa::v:24:y:2022:p:37-52

DOI: 10.32038/mbrq.2022.24.03

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