The Role of Artificial Intelligence in Strategic Decision-Making: Transforming Managerial Strategies in the Digital Age

Orlando Rivero ()
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Orlando Rivero: Florida Memorial University

European Journal of Studies in Management and Business, 2025, vol. 33, 33-42

Abstract: Artificial intelligence (AI) is revolutionizing strategic decision-making in organizations by enabling data-driven insights, predictive analytics, and real-time scenario planning. The current paper explored the transformative role of AI tools in managerial strategies, their impact on decision accuracy and efficiency, and the challenges associated with adoption. A systematic literature review was used to synthesize findings from academic studies, industry reports, and case analyses to show actionable insights for businesses navigating the digital era. Key contributions include highlighting AI applications across diverse industries, addressing adoption barriers, and presenting recommendations to enhance strategic outcomes and organizational performance.

Keywords: Artificial intelligence (AI); Strategic Decision-Making; Data-Driven Insights; Predictive Analytics; Real-Time Scenario Planning; Managerial Strategies (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:bco:mbrqaa::v:33:y:2025:p:33-42

DOI: 10.32038/mbrq.2025.33.03

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