The Use of Nudge as an Influencing Factor to Micro and Small Enterprises to Improve Risk Culture in the Federal District

Davi Ferreira Honorato de Paiva (), Tomas Orlandi () and João Souza Neto ()
Additional contact information
Davi Ferreira Honorato de Paiva: Universiade Católica de Brasilia, Brazil
Tomas Orlandi: Universidade de Brasília - UNB, Brazil
João Souza Neto: University of Brasilia, Brazil

European Journal of Studies in Management and Business, 2025, vol. 34, 64-79

Abstract: Risk management has always been a part of society. However, Brazil exhibits a high mortality rate among Micro and Small Enterprises (MSEs) in their first years, which may indicate that they lack a well-implemented risk culture or are unfamiliar with this topic. This research aimed to find an effective Nudge used to induce a risk culture behavior in MSE. The present work investigated the potential influence of Nudge techniques, from behavioral economics, on the risk culture in MSE. As a methodology, action research was conducted using two applications of the same questionnaire, before and after the use of the Nudge technique, known as priming, in MSE and in the Brazilian capital, Brasilia. According to data from the Commercial Registry of the Federal District, there are approximately 158,416 micro and small enterprises in Brasilia. For the purposes of defining the sample, a 95% degree of confidence and a 5% margin of error were adopted. A total of 384 enterprises were selected as the sample for the survey. After completing all the stages, it was concluded that the use of nudge was effective in inducing micro and small enterprises to examine their risk culture in another Prisma. Only in cases in which the approach was not perceived, an average performance of 46.12% was obtained, indicating the efficiency of the technique. In the context of this study, initial findings suggest that micro and small enterprises can utilize priming techniques to enhance risk perception.

Keywords: Nudge, Behavior Economics; Companies; Risk Management; Risk Culture (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://api.eurokd.com/Uploads/Article/1819/mbrq.2025.34.04.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bco:mbrqaa::v:34:y:2025:p:64-79

DOI: 10.32038/mbrq.2025.34.04

Access Statistics for this article

European Journal of Studies in Management and Business is currently edited by Fernando Jose Garrigos Simon

More articles in European Journal of Studies in Management and Business from EUROKD
Bibliographic data for series maintained by Sara Gunen ().