Measuring the Financial Impact of Brand Engagement, Social Media Marketing, Brand Trust and Social Media Advocacy on Brand Recognition: An Overview of Mikail Food Industry

Najihah Marha Yaacob, Salwiyah Idris and Ahmad Suffian Mohd Zahari
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Najihah Marha Yaacob: Faculty of Accountancy, Universiti Teknologi Mara Terengganu
Salwiyah Idris: Faculty of Business and Management, Universiti Teknologi Mara Terengganu
Ahmad Suffian Mohd Zahari: Faculty of Business and Management, Universiti Teknologi Mara Terengganu

International Journal of Research and Innovation in Social Science, 2026, vol. 10, issue 2, 4781-4792

Abstract: In today's digital age, brands succeed when they break through in culture and branding is a set of techniques designed to generate cultural relevance. Mikail Food, an innovator in the frozen food industry, aims to break through traditional marketing boundaries by harnessing the power of social media marketing. This study explores the complex relationship between brand engagement and social media marketing, examining how these elements can be harmonised to enhance brand recognition, capture consumer interest, and foster enduring loyalty. As Mikail Food embarks on this digital journey, understanding these dynamics becomes crucial in transforming fleeting interactions into lasting brand impressions.

Date: 2026
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