Role of Destination Branding in Enhancing Indian Tourism

Sabari Shankar
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Sabari Shankar: Pedagogical Research Associate, Indian Institute of Management Bangalore, and Research Scholar, G.R. Damodaran Academy of Management, Coimbatore, India

International Journal of Research and Innovation in Social Science, 2019, vol. 3, issue 1, 05-10

Abstract: Indian tourism is likely to be the third largest tourism economy by 2028 and create 10 million jobs in Indian tourism sector. Statistics reports say that there is significant increase in the inflow of foreign tourists and domestic tourist visiting the destinations. This will upscale the economic growth, increase FDIs and generate new business avenues and thus it is predominant for destination marketers to analyses the significance of destination image in branding destination. This article is based on a wide research work on destination image, and an extract of the role of destination branding in enhancing Indian tourism has been portrayed. The areas carrying importance have been discussed theoretically.

Date: 2019
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