The Effectiveness of Social Media Pages of Tourist Spots in Davao De Oro towards Customer Satisfaction

Princess Pataganao, Charissa Jane Padillos, Rhodie Mae Cuyos, Jevannel Borlio and Mark Van Buladaco
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Princess Pataganao: Student, Bachelor of Science in Information Technology, Davao del Norte State College, Philippines
Charissa Jane Padillos: Student, Bachelor of Science in Information Technology, Davao del Norte State College, Philippines
Rhodie Mae Cuyos: Student, Bachelor of Science in Information Technology, Davao del Norte State College, Philippines
Jevannel Borlio: Instructor, Institute of Education, Davao del Norte State College, Philippines
Mark Van Buladaco: Instructor, Institute of Information Technology, Davao del Norte State College, Philippines

International Journal of Research and Innovation in Social Science, 2020, vol. 4, issue 6, 203-208

Abstract: Social media is a powerful medium of advertising good things about people and places. Therefore, it is now being used to promote the tourism industry through networking sites where people mostly communicate and meet new ventures. This study aimed to assess the effectiveness of social media pages of tourist spots in Davao de Oro towards customer satisfaction. One hundred forty-two (142) respondents took the assessment. The quantitative correlational research design was utilized to investigate if there is a significant relationship between the effectiveness of social media pages of tourist spots and customer satisfaction. Social media pages served as an avenue to faster disseminate the information, especially for the tourism establishments with lesser cost. Significant differences were also identified according to gender, civil status, and the municipality of the respondents.

Date: 2020
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