Determinants of Social Media Addiction of Employees in Services Sector in Sri Lanka

Perera S.N.M.G. and Samaraweera G.R.S.R.C. .
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Perera S.N.M.G.: Department of Economics and Statistics, Sabaragamuwa University of Sri Lanka
Samaraweera G.R.S.R.C. .: Department of Economics and Statistics, Sabaragamuwa University of Sri Lanka

International Journal of Research and Innovation in Social Science, 2020, vol. 4, issue 6, 338-345

Abstract: Since the introduction of social media into the labour market, the economic ideology on the clear division of time utilities between labour and leisure as explained in the neo classical labour leisure model has been challenged. By today, Services Sector is highly sensitive to the dynamics of social media usage of the country. The main objective of the study is to explore the determinants of Social media addiction of employees in the Services Sector in Sri Lanka since there is a lack of researches done using the considered variables in this research locally and internationally. Using structured questionnaires from 241 employees who work in the organizations of Services Sector in the Colombo District were selected for the sample in three stages of Stratified sampling technique. The Probit estimation model was adopted to fulfill the main objective. It revealed that Age, Total working hours per week, Being WhatsApp users, Being Instagram users, Being You Tube users, Using social media during 8.00 a.m.- 12.00 noon, Using Social media during 12.00 noon- 4.00 p.m., Social media usage for Professional purposes and social media usage for entertainment purposes are the key determinants of social media addiction of employees. The researcher has presented some recommendations to control the Social media Addiction of Employees in the Services Sector during working hours in Sri Lanka.

Date: 2020
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