The Influence of Telenovelas on the Social Life of the Youth of Tamale Metropolis of Ghana

Paul Achonga Kabah Kwode, John Stephen Agbenyo and Dr. Adam Bawa Yussif
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Paul Achonga Kabah Kwode: Lecturer, Media and Communication Studies Department, Tamale Technical University
John Stephen Agbenyo: Faculty of Social Science, St. Paul’s University, Limuru-Kenya
Dr. Adam Bawa Yussif: Senior Lecturer, Media and Communication Studies Department, Tamale Technical University

International Journal of Research and Innovation in Social Science, 2020, vol. 4, issue 8, 183-189

Abstract: Telenovelas are gradually making their way into every home with their melodramatic style of arresting the taste and fulfilling a great vacuum in the viewing pleasure of the youth of Tamale metropolis of Ghana. This paper adopted a purposive qualitative study to investigate the influence of telenovelas in the social life of the youth of Tamale. It discovered that some of the youth have adapted new identities and personalities out of the telenovelas they watch. The youth tend to cultivate some habits exhibited in the telenovelas they watch which is alien to the culture and people of the metropolis. This study recommends formulation and systematic implementation of indigenous policies that will arrest the zeal and craze for foreign telenovelas in Ghana. The government must take particular interest in programmes broadcast on the numerous television channels across the country to ensure that they are consistent with our national goals and aspirations as a people.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:4:y:2020:i:8:p:183-189

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