Strategic Orientation Dimensions: A Critical Review

Ndubuisi-Okolo Purity Uzoamaka(Ph.D), Anekwe Rita Ifeoma and Rev. Chukwunonso Joseph Nosike
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Ndubuisi-Okolo Purity Uzoamaka(Ph.D): Department of Business Administration, Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.
Anekwe Rita Ifeoma: Department of Business Administration, Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.
Rev. Chukwunonso Joseph Nosike: Department of Business Administration, Faculty of Management Sciences, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.

International Journal of Research and Innovation in Social Science, 2020, vol. 4, issue 9, 609-612

Abstract: This research centered on strategic orientation dimensions; a literature review. The paper x-rayed the diverse components of strategic orientations, their features and relevance in organizations. Theoretical research design was adopted. The choice of this design was informed by the conceptual nature of this work as it concentrated on literatures mainly. Major finding revealed that the components of strategic orientation contribute colossally to the development of strategy which is an integrated plan through which an organization accomplishes its goals and objectives. Conclusively, with an effective strategy put in place owing to strategic orientation, the mission and vision of an organization will be surely realized. We recommended that organizations need to review their strategies on regular basis in order to remain competitive in a technologically-sophisticated business environment in which we live.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:4:y:2020:i:9:p:609-612

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