Strategy Implementation and Performance of Businesses Owned By Women in Kano Metropolis

Adam Muhammad Saifullahi, Muh. Basir Cyio and Saiful Darman
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Adam Muhammad Saifullahi: Department of Business Administration and Entrepreneurship, Bayero University, Kano, Nigeria
Muh. Basir Cyio: Department of Business Administration and Entrepreneurship, Bayero University, Kano, Nigeria
Saiful Darman: Department of Business Administration and Entrepreneurship, Bayero University, Kano, Nigeria

International Journal of Research and Innovation in Social Science, 2021, vol. 5, issue 5, 519-520

Abstract: This study was conducted to investigate the relationship between strategy implementation and performance of businesses owned by women in Kano metropolis. The study targeted the businesses owned by women both registered and non-registered. Primary data was collected by structured questionnaire that was distributed to the women in businesses. Out 200 distributed copies, 181 were retuned and all used for data analysis. The result of study indicate that there is the significant relationship between strategy implementation and performance of businesses owned by women. The study therefor concluded that strategy implementation has a significant and positive effect on the performance of businesses owned by women in Kano metropolis.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:5:y:2021:i:5:p:519-520

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