Mobile Authentication Service (MAS) Scheme and Public Participation in Eradicating Fake Drugs in South-East Nigeria

Chinonye Faith Chinedu-Okeke (PhD), Nnanyelugo Okoro (Prof.) and Ijeoma Obi (PhD)
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Chinonye Faith Chinedu-Okeke (PhD): Department of Mass Communication, Nnamdi Azikiwe University, Nigeria
Nnanyelugo Okoro (Prof.): Department of Mass Communication, Nnamdi Azikiwe University, Nigeria
Ijeoma Obi (PhD): Department of Mass Communication, Chukwuemeka Odumegwu Ojukwu University, Nigeria

International Journal of Research and Innovation in Social Science, 2021, vol. 5, issue 6, 90-98

Abstract: The issue of fake drugs is a global threat, especially in developing countries like Nigeria. Thus, National Agency for Food and Drug Administration and Control (NAFDAC), among other strategies, launched a Mobile Authentication Service (MAS) scheme that enables the public to authenticate drugs at the point of purchase using scratch codes and SMS. The study examined the level of public awareness, knowledge, and use of MAS in eradicating fake drugs in South-East Nigeria. The study adopted a mixed-methods research of Survey and Key Informant Interviews (KII). The data gathered from 400 respondents via a structured questionnaire were analyzed using descriptive and inferential analysis, while the transcripts from KII were thematically analysed. The analysed data reveals a low level of awareness, knowledge, and use of MAS among respondents, especially in rural areas. Some challenges faced by the respondents in the use of MAS include a low level of awareness and knowledge of MAS, poor network services, elitist nature of the campaign messages on MAS, and partial access to MAS among drug manufacturers. The data also reveal strategies towards enhancing the operations of MAS to ensure its efficiency in eradicating fake drugs in Nigeria. The study, therefore, concludes that the level of public awareness, knowledge, and use of MAS is relatively low, especially in rural areas. The study found that the use of MAS if enhanced is an efficient scheme in eradicating fake drugs in Nigeria.

Date: 2021
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