Factors which Influence the Corporate Culture of an Entity- Analysing the Dynamics of Culture Stability and Inevitable Change

Tassisius Muzivi, Dennis Maravanyika, Ranzi M. Rusikee and Judith Mwenje
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Tassisius Muzivi: Graduate School of Business, Bindura University of Science Education
Dennis Maravanyika: Graduate School of Business, Bindura University of Science Education
Ranzi M. Rusikee: Department of Mathematics, SDA College of Education, Koforidua, Ghana
Judith Mwenje: Department of Languages, SDA College of Education, Koforidua, Ghana

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 4, 389-395

Abstract: The main objective of the paper is to evaluate literature on corporate culture to assess the ideal culture and to explain how corporate culture change occurs within an organisation. Focus is given to types of corporate culture, the respective attributes and specific factors that influence corporate culture change. The study is based on available literature from journal publications and related authoritative sources of academic literature. During the study the types of corporate culture and the respective attributes were discussed. Prior studies show that corporate culture is intrinsic and unique to a particular entity, defines the social values of group members, is developed over time and passed from one generation to the other. Further reviews also show that corporate culture is man-made, social in nature, controls the mind-set of members and is generally static over time. Discussions made postulates that corporate culture needs to be stable for it to be associated with the identity of a particular entity. Nevertheless, inevitable change exists in response to various factors. There is a gap in literature in that prior studies falls short in identifying the best corporate culture. From this review it has been concluded that there is no a single ideal corporate culture. Rather, a hybrid corporate culture is beneficial because it adopts the benefits of many cultures and avoids the associated demerits. Finally, it has been revealed that the stability nature of corporate culture can be compromised in pursuit of inherent change.

Date: 2022
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