Body Shaming: Perspectivising Gender in Contemporary Discourses

Adjah Ekwang Adjah
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Adjah Ekwang Adjah: University of Ibadan, Ibadan, Nigeria

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 5, 61-69

Abstract: Body shaming is one gender construct that is aimed at ascribing negative comments on individuals’ body features. This has been considered from varying strands of study with apparent neglect to the typological and contextual indices of this act and its strategic construction in the media. Relying on the triangulation theoretical approach, the study adopted the pragmatic act theory complemented by polyphony, the theory of voice and intertextuality, and gender theories, to establish the nexus between body shaming and gender among Nigerian celebrities who are victims of body shaming. The study submits that typologically body shaming is enacted through same gender, other gender, and media construction within the contextual ambience of media trolling, conflict, relationship, family defence and reporting. From these findings it was submitted that body shaming act is instrumental to the proliferation of surgeries by women in order to fit into the “ideal†body structured engendered by the ideologies of (im)perfectionist ideology and is invariably salvaged through the advocatist ideology.

Date: 2022
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