Online shopping in Oman – Its influence and opportunities

Laith Al Sabahi, Majid Al Kharusi, Al Faisal Al Hinai, Waleed Al Rumhi, Mohammed Al Nasseri and Dr. Mohammed Shafiuddin
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Laith Al Sabahi: Oman College of Management and Technology Marketing Research Students Research
Majid Al Kharusi: Oman College of Management and Technology Marketing Research Students Research
Al Faisal Al Hinai: Oman College of Management and Technology Marketing Research Students Research
Waleed Al Rumhi: Oman College of Management and Technology Marketing Research Students Research
Mohammed Al Nasseri: Oman College of Management and Technology Marketing Research Students Research
Dr. Mohammed Shafiuddin: Oman College of Management and Technology Marketing Research Students Research

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 6, 177-180

Abstract: This research will aim to explore the impact of online shopping on green product purchase behavior in Oman. In this research we used a primary based data one which conducts a survey amongst 50 online shoppers in the Muscat region. The respondents were selected using convenience sampling and snowballing sampling techniques. The responses were analyzed using SPSS software. We found that most of the respondents were below 25 years of age, most were male, and most had an income level of 250 to 500 Rials. Most of the respondents had disagreed with the statements showing that there was a lack of informativeness, credibility and green attitudes amongst the Omani customers and online retailers. Green product awareness needs to be overall improved in Oman and retailers need to provide a range of products to motivate the consumers to ‘Go green’.

Date: 2022
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