Destination Image Development in Tourism: Literature Review

Pande Gde Bagus Naya Primananda, Ni Nyoman Kerti Yasa, I Putu Gde Sukaatmadja and Putu Yudi Setiawan
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Pande Gde Bagus Naya Primananda: Economics and Business Faculty, Udayana University, Bali – Indonesia
Ni Nyoman Kerti Yasa: Economics and Business Faculty, Udayana University, Bali – Indonesia
I Putu Gde Sukaatmadja: Economics and Business Faculty, Udayana University, Bali – Indonesia
Putu Yudi Setiawan: Economics and Business Faculty, Udayana University, Bali – Indonesia

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 7, 198-202

Abstract: The development of the image of the destination continues to grow so that research is needed that can determine future research gaps. This rapid development inspired us to conduct a recent literature review on destination image. In this study we update the literature review introduced in previous studies (Li et al., 2015) and define research gaps to be conducted. To achieve the objectives of this study, the researcher details the image research of selected destinations from 2012-2019 which was carried out to review the latest findings. The result is a brief summary of the destination image research based on the attributes used, analysis, number of samples and type of sample.

Date: 2022
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