Utilization of Agricultural Extension Communication Media: Utilization as a Communication for Millennial Farmer Development in the Special Region of Yogyakarta (DIY)

Ririn Puspita Tutiasri, Dian Hutami Rahmawati, Kusumajanti, Pandu Tanoyo and Jonathan Diven Setiawan
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Ririn Puspita Tutiasri: Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
Dian Hutami Rahmawati: Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
Kusumajanti: Communication Studies Department Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Pandu Tanoyo: Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia
Jonathan Diven Setiawan: Communication Studies Department, Universitas Pembangunan Veteran, Jawa Timur, Indonesia

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 8, 424-428

Abstract: Advances in communication media make it easier for users to get access to the desired information. The development of this progress also has an impact on the information society, especially millennial farmers. They use information media to develop food agriculture, livestock and horticultural crops as their business. Even though they are familiar with using information media in their search for information, they still rely on information from agricultural extension workers. Agricultural extension workers from the Special Region of Yogyakarta (DIY) are very supportive of millennial farmers, it is proven in a short time that they have succeeded in inviting as many as a thousand millennial farmers to join. The purpose of this study is to see how the use of communication media, agricultural extension workers as communication for the development of millennial farmers in DIY. The informants of this research came from agricultural extension workers and millennial farmers from Kulonprogo Regency, Bantul Regency, Sleman Regency, Bantul Regency and Yogyakarta City. Data collection techniques in this study using observation, interviews, and documentation. The data analysis technique was carried out in a qualitative descriptive manner. The results show that the use of communication media by agricultural extension workers is related to coordination with millennial farmers to be effective.

Date: 2022
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