Strategic management skills to enhance recovery, Growth and resilience of female owned enterprises after the COVI-19 pandemic. A gendered response perspective

Josphat Nyoni, Manoneka Sithole, Pfumaindisu Rebecca Anesu Mutyambizi and Hlupeko Dube
Additional contact information
Josphat Nyoni: Women’s University in Afriaca, Zimbabwe
Manoneka Sithole: Zimbabwe Ezekiel Guti University, Zimbabwe
Pfumaindisu Rebecca Anesu Mutyambizi: Africa University, Zimbabwe
Hlupeko Dube: Great Zimbabwe University, Zimbabwe

International Journal of Research and Innovation in Social Science, 2022, vol. 6, issue 9, 728-734

Abstract: The main purpose of this concept paper was to examine strategic management capabilities that are relevant to help female owned enterprises recover, be resilient and growth following the devastating effects of the COVID-19 pandemic on the business sectors. The purpose of the study wsa to determine the most effective strategic management capabilities that can revive the female led enterprises in the hospitability sector. The study was anchored on the positivist research philosophy, explanatory research design and adopted a survey as a data collection method. Structured questionnaire was used to collect data. Data was collected from 300 females’ business leaders in the hospitality sector and 30 stakeholders in the sector. Corelation and regression analysis of the relationship between the strategic management capabilities and survival of the female led enterprises in the hospitality sector were used. The study shows that strategic implementation capabilities was the most effective in contributing to the survival of the female led enterprises in the hospitality sector in the current business environment. Strategic planning capabilities were the second most effective in promoting revival and growth of the female led enterprises in the hospitality sector. Strategic evaluation capabilities also emerged as one the most relevant in the current business environment in the hospitality sector. The study concluded that the three strategic management capabilities are thus critical to help female leaders in the hospitality sector to revive the performance of their enterprises and set the foundation for growth following the devastating effects of theCOVID-19 pandemic. The paper recommended that female business leaders and other stakeholders invest in the development pf the three sets of the strategic management capabilities.

Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... -issue-9/728-734.pdf (application/pdf)
https://www.rsisinternational.org/virtual-library/ ... esponse-perspective/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:6:y:2022:i:9:p:728-734

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().