Food Product Ingredient Information and Consumers Believability of Product Health Claims

Ogechukwu Okoli, Evelyn Chinwe Obi, Dr.Gloria Nneka Ono and Chiazor Chiaghana
Additional contact information
Ogechukwu Okoli: Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.
Evelyn Chinwe Obi: Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.
Dr.Gloria Nneka Ono: Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.
Chiazor Chiaghana: Department of Mass Communication, Nnamdi Azikiwe University, Awka, Anambra State, Nigeria.

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 3, 345-357

Abstract: Consumers’ believability of product health claims on food packs is essential for healthy purchase decision and food choices. This study examined food product ingredient information and consumers believe of product health claims. The specific objectives are; to find out the number of consumers who read the health claims contained in the ingredient information on food packs, to ascertain who among the consumers believe that the health claims on these product packs are true, to determine how many among the consumers buy food products because of the belief that the product ingredient composition makes for good health. This study was designed as a survey. Using an online sample size calculator, a sample of 348 civil servants was drawn from 21 Ministries in Anambra State. The study was anchored on the Health Belief Model (HBM). Findings from the survey indicate that a greater number of Civil Servants in Anambra state read health claims contained in the ingredient information on food packs. It was also discovered that majority of the Civil Servants in Anambra State believed to a large extent that the ingredient information on food packs are true and that this has in the long run influenced their purchase decisions, thereby making them buy products with such health claims. The study concluded that consumers believe health claims on product packs and this influences their purchase decisions. The study recommended that there is need to make product ingredient information on food pack more legible as it is one of the major challenges to reading the product ingredient information. Also, food manufacturers and brand designers should include all products’ health claims for consumers’ readership and digestion.

Date: 2023
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... -issue-3/345-357.pdf (application/pdf)
https://www.rsisinternational.org/journals/ijriss/ ... oduct-health-claims/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:7:y:2023:i:3:p:345-357

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().