Influence of External Environmental Factors on the Performance of Access Bank PLC

Orinya Christopher Echo
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Orinya Christopher Echo: Department of business management, Faculty of management sciences, Benue State University, Makurdi, Nigeria

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 4, 689-704

Abstract: The study investigated the influence of external environmental factors on the performance of Access Bank Plc. Specifically; it examines the effect of economic and technological factors on the performance of Access Bank Plc. The study utilized the survey method. A sample size of 226 was obtained using Krejcie and Morgan sample size determination table from a population of five hundred and eighty-two (582). Structured questionnaire was used to obtain data from respondents. Construct and face validity were used to establish the validity of measurements. The analysis was based on 196 copies of returned questionnaires representing 87%. Descriptive statistic, the Jacque Bera normality test, Correlation and OLS multiple regressions were used to analyze the data. Findings revealed that economic and technological factors have significant and positive relationship with the performance of Access Bank Plc. The study concluded that that environmental factor is a significant predictor of the performance of Access Bank Plc and that not all external environmental manifestations negatively impact organizational activities. The study recommended the need for government and various policy makers to put in place policies that will improve the economic condition surrounding the banking industry as it will further strengthen customers’ trust and build confidence in the financial sector in the country. It also recommends that prompt knowledge of new technologies be adapted by the bank as it will go a long way in enhancing quality service delivery and customer satisfaction.

Date: 2023
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