Climate Risk Communication in Tourism Destinations in Siruma, Camarines Sur, Philippines

Mariel R. Estrella
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Mariel R. Estrella: Partido State University, Goa, Camarines Sur, Philippines

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 5, 1576-1587

Abstract: Climate risk communication is an important early warning tool for an upcoming disaster. It prepares the locals to decide and act appropriately to save lives and properties. This study primarily described climate risk communication in tourism destinations in Siruma, Camarines Sur. Specifically, it aimed to 1.) identify the sources and severity of risks in tourism in the locality, 2.) find out how these risks are communicated in the locality, 3.) determine how the locals perceive these risk communication measures, and 4.) recommend some measures to improve risk communication. Using Qualitative Research Design, data were gathered through Focus Group Discussion and Key Informant Interview. Seventeen (17) participants shared their experiences, thoughts, and opinions on climate risk information, risk communication strategies, problems encountered, and risk perception. FGD result shows that the four risks experienced by the locals for the last five years were typhoons, heavy rainfall and flooding, storm surge, and temperature extreme which is El Nino phenomenon. The most severe at level 4 was Typhoon Ulysses in 2020.The primary source of the climate risks are the Local DRRM Officer in coordination with Barangay Officials and the Philippine National Police through house-to-house visits and two-way radio. It was observed that despite the abundance of risk information, some locals refuse orders for preventive evacuation mainly because they do not perceive the risk due to some not credible sources and unpersuasive messages. Focused and directed risk communication messages can help them perceive upcoming risk to behave positively. The study recommends that LGU Siruma may draft and implement a Climate Risk Communication Plan that will include communication strategies using various media with focused messages, skills trainings on communicating risk messages, trainings on value formation, and enhancing internet connectivity in Siruma.

Date: 2023
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