The Influence of Goods and Price Variety on Students’ Interest in Purchasing Shopee Products Online

Nino Nopriandi Saleh
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Nino Nopriandi Saleh: Universitas Krisnadwipayana, Indonesia

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 6, 1160-1170

Abstract: Consumer interest illustrates their actions and social relations individually or in groups and organizations. They try to assess, obtain, and consume goods through an exchange or purchasing process that starts with a decision-making process to set these actions. The research on this consumer uses quantitative methods. The research data process uses the SPSS program with multiple regression and determination coefficient analyses. The findings show that two variables(goods and price variations) partially and simultaneously influence the students’ interest in purchasing something through Shopee online platform.

Date: 2023
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