Rejuvenate the Digital Marketing Strategies

Dr. Subrahmanian Muthuraman
Additional contact information
Dr. Subrahmanian Muthuraman: Faculty of Business Studies, Arab Open University, Muscat, Sultanate of Oman

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 6, 869-874

Abstract: Digital marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. The use of digital technologies during and after post-Covid-19 becomes an integral part of the modern marketing strategy, which allows for the optimization of the costs of organizations and initiates the reengineering of existing business processes by maximizing digitalization. The purpose of this paper is to discuss and deliberate the strategies in digital marketing in the post covid era. The paper is built on the analysis and synthesis of scientific literature which enables to describe the phenomenon of digital marketing and its strategies in the post covid era and what is happening in the business world. The interpretation and analysis of the results allow for the identification of the main digital marketing strategies and techniques to improve the business. Marketing approaches become more valuable when they strategically incorporate digital success factors. The corporate companies opened their eyes by using new and advanced technologies in order to raise their standing as it is seeking out decentralized decision-making to increase its productivity. Post Covid-19 teaches the customer a behaviour change, the digital marketing companies need to understand the current situation while developing for the digital marketing strategies. Digital ecosystems could account for more than $60 trillion in revenue by 2025. But still there are firms who are not fully converted into digital they still prefer traditional marketing methods in order to launch their products and reach their audience. Effective use of the Digital Marketing strategy will attract many customers. Digital Marketing provides us all solutions, for us to choose and find our own solutions to reach out and make them make purchasing decisions. Companies need to take advantage of opportunities in this crisis and offer better product and services that delight the customer in the Post Covid-19 with various digital marketing strategies.

Date: 2023
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.rsisinternational.org/journals/ijriss/ ... -issue-6/869-874.pdf (application/pdf)
https://www.rsisinternational.org/journals/ijriss/ ... arketing-strategies/ (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:bcp:journl:v:7:y:2023:i:6:p:869-874

Access Statistics for this article

International Journal of Research and Innovation in Social Science is currently edited by Dr. Nidhi Malhan

More articles in International Journal of Research and Innovation in Social Science from International Journal of Research and Innovation in Social Science (IJRISS)
Bibliographic data for series maintained by Dr. Pawan Verma ().