Use of Song as a Communication Tool for Political Elections and Party Campaigns in Nigeria

Soji Alabi
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Soji Alabi: Associate Professor, Department of Mass Communication, University of Lagos, Akoka-Yaba, Nigeria.

International Journal of Research and Innovation in Social Science, 2023, vol. 7, issue 7, 1385-1400

Abstract: Democratic governance is one of the legacies of colonial administration in Nigeria. Hitherto, the traditional system of government held sway in Nigeria. Different ethnic groups had (and still have) traditional means of recruiting leaders devoid of political campaigns. The King had total authority over his subjects before the advent of democracy. Haven accepted democracy, songs have been used as major components of party politics and campaigns. This paper traced the history of party politics in Nigeria and content analysed how songs have been used during campaigns by different parties from the first republic till date. Without traditional songs, campaigns become dull, unattractive and uninteresting. They are used for mobilization by politicians. The study found that traditional songs can be used to hold the government accountable to electorate; point out the expectations of the electorate; indicate areas where development is lacking; indicate direction of voting; praise, support and confer legitimacy on political leaders. However, songs with connotative meanings that tend to portray violence during campaigns should be avoided. The study recommended that traditional songs should continuously be used to either express the feelings of the electorate to approve or condemn the wrong doings of elected political leaders.

Date: 2023
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